BRAND CULTURE_ABOUT US_BEST EDUCATIONAL ORGANIZATION

Brand Philosophy

BRAND CULTURE

PHILOSOPHY Love, Equality, Care Love is the driving force behind all our actions. Equality is the foundation of our interactions based on respect. Care is our reflection and action of putting ourselves in others' shoes. This is what creates a warm educational atmosphere at Best.	VALUE Self-Growth, Lifelong Learning We strive to build a team of teachers and administrators who embrace self-growth and lifelong learning, fostering a vibrant and intelligent educational institution. Only through continuous self-improvement can our educational team lead Best's students to become lifelong learners.
MISSION Our mission is to cultivate individuals of strong character and contemporary relevance through Best's distinctive education. We aim to help each Best student find their rightful place and become the best version of themselves.	VISION Guided by educational principles, we remain true to our original intentions, aspiring to become a century-old institution that withstands the test of time.

Brand Visual Identity

The quill signifies students embarking on their journey at Best.

“BEST” signifies the unwavering commitment of the Best team to provide children with the finest education.
At the same time, Best aims to teach students self-awareness and self-management, enabling them to become their best selves.

The graduation cap signifies the milestone of achievement for Best students upon graduation.

Standard Colors

BLUE

Representing the eternal and original belief of Best's educational philosophy (blue being one of the primary colors of light, signifying Best's steadfast commitment to its educational mission).
WHITE

Symbolizing the innocence and brightness of Best's children.
RED

Reflecting Best's sincere dedication and passion for education.

Patterned Graphics

Best's iconic totem incorporates the standard colors of red, white, and blue. It features stars of varying sizes layered and nested, forming a vibrant geometric pattern.

The differing sizes of the stars symbolize the various stages of children's learning journey at Best. Their growth at Best is documented, akin to the brilliance of stars in the night sky.

Faculty and Staff Uniform

Every member of the Best team wears uniform on campus, presenting a professional and dedicated work image that fosters trust among both teachers and children.

Summer

The summer uniform creatively reverses and replicates the logo, arranging it in an unconventional pattern, symbolizing the ever-refreshing educational ethos of the Best community.
Winter

The winter uniform displays the logo on the front and the "Love, Equality, Care" emblem on the back, united by the heart. This serves as a constant reminder to us, as part of the Best community, to uphold our educational principles and stay true to our original intentions.

Institutional Mascots

Best's mascot is a pair of elephants. The symbolic meaning of their names, and design integrate the institution's educational philosophy and mission. They serve as Best's unique spiritual totem, bringing auspiciousness and good fortune.

Trunks

Their trunks are facing themselves, which signifies being the best version of themselves.

YUEYUE's Ears

Heart-shaped, symbolizing love and care.

LELE's Ears

Circular in shape, symbolizing equality, wholeness, and completeness.

Tails

Their tails are adorned with a hanging star at the end. In Best's visual identity, stars symbolize children, signifying that LELE and YUEYUE are the children of Best.